Thursday, April 26, 2018

  • Organisation
  • Artist Network
  • Competences
    • Exhibitions
    • Muralism
    • Urban Art Academy
    • Urban Art Events
    • Artist Network
    • Club & Culture
  • Partners
  • Contact
Urban Art NOW
  • Home
  • About
  • ADE Street Art Tours
  • Event Portfolio
  • UrbanArtNOW
  • Features
Navigation
Events Tape artist Max Zorn rocks biggest US arts and culture festival SXSW

Tape artist Max Zorn rocks biggest US arts and culture festival SXSW

Posted by A. Sykes | EventsFeaturesNewsUrban Art |
Tape artist Max Zorn rocks biggest US arts and culture festival SXSW

Everything’s bigger in Texas, and art is no exception. It took months of emails, brainstorming and numbers to negotiate a concept. But on March 5 we arrived in Austin with our ugly, beat up, eggplant Ford Escort… and about 1000 rolls of Scotch tape.

Max Zorn teamed up with South By Southwest (SXSW) – America’s largest music, film and interactive festival – to make a massive 10ft x 6ft tape art installation in downtown Austin.The artwork itself was lifted two feet in the air, installed in a customized lightbox made by the SXSW crew, like a billboard for foot traffic.

Over 200 tape rolls were used to create “Huckleberry”, and the artwork stood out as a nightly beacon in the heart of the festival. It promoted SXSW Eco and the concept of tape art as a form of upcycling — taking something away from its basic use and giving it a creative touch. Huckleberry was upcycling at its finest.

In a viewpath of over 100,000 attendees March 7 to 16, the giant “Huckleberry” received enough attention to be a SXSW’s headlining photos on the web, on television, national and international newspapers and radio. Our goal was exposure, and SXSW launched America’s first glimpse at Max Zorn tape art. Fans went bananas when Max showed up to tape live every night.

 As for the manager, SXSW was checked off the bucket list… and America started to look smaller than before.

Event Photos



Photos (C) www.maxzorn.com

Sign-up to our Newsletter for free exclusive Updates, Discounts on Artwork & Prints, Merch, VIP at Events

Tagged :art, Austin, max zorn, SXSW, tape, Texas, urban art, street-art, street art, streetart, urbanart, Graffiti, urban art now
prev Street Anatomy by Nychos in SF
next Max Zorn solo-show sold out at Art Basel Miami

About A. Sykes(4 articles)

A. Sykes is an internatioanl Street Art smuggler and manager of famous tape artist Max Zorn.
  • facebook
  • twitter
  • youtube
  • instagram

Related Posts

Spotlight on: Ceet

April 18, 2014

Kings of Colors Festival – Interview

July 16, 2014

Alice Pasquini paints New York City

April 18, 2014

Comments are disabled for this post

Connect with us!

  • facebook
  • flickr
  • googleplus
  • pinterest
  • tumblr
  • twitter
  • youtube
  • instagram
  • mail

Urban Art NOW! Events & Festivals

We are responsible for some of the biggest Urban Art events and festivals in Amsterdam since 2010.

Check out our portfolio here!


 

Urban Art NOW! Newsletter

There are lots of good reasons to sign-up!

* Get the latest Urban Art News by Email
* Don't miss any hot artist features
* Receive nice discounts on artwork in our new shop
* Win tickets and merchandise of our events

HOT Blog posts

  • Popular
  • Most Viewed
  • Tags
  • Spotlight on: Hugo DHM Mulder

    Spotlight on: Hugo DHM Mulder

    April 18, 2014 |
  • Photo Recap: ART17 – 21 top artists celebrate Benelux Street Art

    Photo Recap: ART17 – 21 top artists celebrate Benelux Street Art

    October 12, 2015 |
  • Trailer ONO’U Festival Tahiti

    Trailer ONO’U Festival Tahiti

    April 11, 2014 |
  • Mongomania Street-Art Expo – 2010

    Mongomania Street-Art Expo – 2010

    April 13, 2014 |
  • Webzine: Bizarre Beyond Belief Nr. 13

    Webzine: Bizarre Beyond Belief Nr. 13

    July 1, 2014 | 12325 views |
  • Blooom Artist special: Otto Schade

    Blooom Artist special: Otto Schade

    October 26, 2014 | 10408 views |
  • Video: You are a Mavel by HERAKUT

    Video: You are a Mavel by HERAKUT

    July 1, 2014 | 6708 views |
  • Photos: ROA Interactive Exhibition at Stolen Space Gallery

    Photos: ROA Interactive Exhibition at Stolen Space Gallery

    June 17, 2014 | 6114 views |
2501 Amsterdam art Besok Binho Bonzai BustArt dhm exhibition fake FatHeat festival Gallery Graffiti Graphic Surgery Juice Kosmopolite Art Tour max zorn Morcky Morten Andersen Mr. Zero Munich mural murals Nychos Ottograph Ovni parizone Recal Sket185 Skount Soten street-art street art streetart Stroke Art Fair tiws urbanart urban art urban art, street-art, street art, streetart, urbanart, Graffiti, urban art now Urban Art Festival urban art now vans the omega Wayne Horse Zaira

Copyright 2014 © · Urban Art NOW!

  • /Home
  • /Contact

Sign-up to our Newsletter for free exclusive Updates, Discounts on Artwork & Prints, Merch, VIP at Events

Sign up for our monthly Newsletter!
* Exclusive content directly in your Mailbox
* Nice discounts on artwork & prints
* VIP guest-list & merch at our events
* Lots of specials only for members!
Your information will *never* be shared or sold to a 3rd party.